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SBD/November 15, 2012/Marketing and Sponsorship
Alabama LPGA Event In Jeopardy As Navistar Pulls Title Sponsorship
Published November 15, 2012
SUNNY-SIDE UP: In Florida, Craig Handel noted the LPGA season finale CME Group Titleholders “has accomplished what it wanted the past two years,” and that is to “create a buzz.” CME officials “wanted the event” in Fort Myers because there is a “CME leadership conference in Naples this week.” LPGA Commissioner Mike Whan said, “We booked it for Orlando in 2011.” But Whan said CME Exec Chair Terry Duffy “said, ‘I want to bring it to my place in Naples. This is where we really want to be.’ So we brought it here this year” (Ft. Myers NEWS-PRESS, 11/13). Also in Florida, Greg Hardwig notes since the former Futures Tour became the Symetra Tour a year ago, the “title sponsor, a financial services company in Bellevue, Wash., has increased its role.” The Symetra name will “be added to the season-ending Tour Championship in Daytona Beach, and that event will go from a three-round to a four-round tournament.” The company “already had the naming rights of a tour event in Charlotte.” Symetra also will “offer two players from the tour who earn their LPGA Tour cards … $25,000 endorsement deals” (NAPLES DAILY NEWS, 11/15).