SBD/November 14, 2012/Marketing and Sponsorship

TiVo Becomes Latest Company To Sign Sponsorship Deal With Tim Tebow

TiVo has signed NFL Jets QB Tim Tebow “as its brand ambassador,” with TV commercials for TiVo "set to air nationally starting Nov. 27,” according to Edward Baig of USA TODAY. TiVo is adding a "Tim Tebow Zone" collection with “picks of the quarterback's favorite shows, movies and kids content.” The company also is “donating up to $1 for each ‘like’ on TiVo's official Facebook page (up to $25,000) to the Tim Tebow Foundation for children in need” (USA TODAY, 11/14). ESPN.com's Darren Rovell notes Tebow's job "will be to try to increase the consumer base using the recording device." TiVo "wasted no time with Tebow, posting a YouTube video on the company's website" earlier today. Tebow in the video says TiVo is a "player that can do more than one thing, which I respect." TiVo joins Nike, FRS, Jockey and Soul Headphones on products that use Tebow as an endorser (ESPN.com, 11/14).
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