Report: Barclays Will Not Renew EPL Deal LPGA's ANA Inspiration Slowly Rebranding New Balance Touts Soccer Line In New Ad Greivis Vasquez' Under Armour Shoe Set To Debut ESPN To Integrate Outbrain Content Online Banks Using Athletes To Grow Brand Marketplace Roundup Duck Commander Ends Bowl Game Deal Pacioretty Gives Burgers To Bruins Fans For Ad Nike Signs Gatlin To Sponsorship Deal
Upcoming Conferences and Events
SBD/November 14, 2012/Marketing and Sponsorship
Published November 14, 2012
KICK THE TIRES: MAQUINADOESPORTE’s Erich Beting reported Bridgestone "in the coming weeks will be named the new title sponsor of the Copa Libertadores," which is South America's most prestigious club soccer competition. Bridgestone and CONMEBOL, the governing body of South American soccer, are "in the final stages" of negotiating a four-year, US$80M deal. Bridgestone would replace Banco Santander as title sponsor (MAQUINADOESPORTE.com.br, 11/12).
TAKE YOUR VITAMINS: T’Wolves F Kevin Love, U.S. skier Lindsey Vonn, Raiders RB Darren McFadden, Rockies LF Carlos Gonzalez, skateboarder Tom Schaar, Avalanche D Erik Johnson and U.S. women’s national soccer team MF Tobin Heath launched Playmaker Nutrition, a children’s nutritional company and vitamin brand. The company will be dedicated to encouraging kids and teens to become health conscious, productive members of their communities (Playmaker Nutrition).