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SBD/November 13, 2012/Marketing and Sponsorship
Manziel Jerseys Selling Out As Texas A&M Moves To Stop Unauthorized Merch Sales
Published November 13, 2012
JOHNNY COME LATELY: Manziel's grandfather Paul Manziel said of efforts to trademark the Johnny Football nickname, "It's really just to protect Johnny. If Johnny does well, if anyone ought to profit from his ability, it ought to be Johnny." In Texas, Allen Reed in a front-page piece reports Paul Manziel along with other family members “hired Tyler attorney Bennett White to trademark the moniker.” The family “made the move about a month ago, after A&M officials introduced the idea to the family and warned them of unlicensed ‘Johnny Football’ gear.” White said that the trademark registration “can take about eight months, depending on how easy it is to register and if there's any opposition.” Paul Manziel said that “making money off the trademark is an afterthought,” but he added that Johnny Football merchandise "might eventually materialize." He said, "If he goes pro and if he does well in college they could market 'Johnny Football' video games or shirts or things of that nature" (Bryan-College Station EAGLE, 11/13).