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SBD/November 13, 2012/Franchises
Canadian Franchises Say Focus Is On Fans, Less On Other Business Ventures
Published November 13, 2012
GAINING TRACTION? In Toronto, Morgan Campbell noted the growth of the two-day event “reflects the growing profile and popularity of professional sports industry boardroom players.” Conference co-Chair and OHL London Knights Governor Trevor Whiffen said that the event in its fifth year has “a record 350 delegates registered, making the Prime Time conference the largest event of its kind in Canada.” Whiffen said that as its list of attendees has grown, the audience “has broadened, encompassing not just high-level executives but entrepreneurs, agents and students who aspire to careers in the sports industry.” He attributes the event’s growth “to a pair of factors.” One is social media, while he also “credits the increased visibility of the business behind pro sports.” Campbell notes in recent years “similar but smaller events have sprouted on campuses on both sides of the border” (TORONTO STAR, 11/13).