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SBD/November 12, 2012/Facilities
Vikings' Survey Explores Personal Seat License Fees To Help Fund New Stadium
Published November 12, 2012
NAME GAME: In this week's SPORTSBUSINESS JOURNAL, Terry Lefton reports the Vikings have “hired Van Wagner Sports and Entertainment as the sales and marketing agency” for the new stadium, which is scheduled to open in ‘16. The project is the “first naming-rights assignment for Van Wagner.” In addition to naming rights, Van Wagner “will be developing a revenue plan for the stadium.” Neither Vikings VP/Sales & Marketing and CMO Steve LaCroix nor Van Wagner Sports & Entertainment Exec VP Jeff Knapple would “comment on pricing for the naming rights.” However, a source said that the “asking price was $10 million to $12 million a year over a 25-year term” (SPORTSBUSINESS JOURNAL, 11/12 issue).