SBD/November 9, 2012/Media

Final Ratings: NBA Starts Strong On ESPN, TSN, Fox Sports Indiana

ESPN saw its most-viewed NBA season-opening doubleheader last Friday, which featured Heat-Knicks and Clippers-Lakers. The doubleheader averaged 2.9 million viewers, up 5% from opening day last year, which aired on Christmas Day (2.6 million viewers). The figure is also up 65% from the opener in '10-11, which aired on a Wednesday (ESPN).

WALK THE DINOSAUR: The Raptors season-opener Oct. 31 against the Pacers on TSN drew an estimated 346,000 viewers, which marks the team's second-highest opening night broadcast audience in franchise history. It also marks TSN's largest NBA broadcast audience since April 11, 2010 (MLSE). Meanwhile, the same game on FS Indiana generated a 3.3 rating in central Indiana, "making it the highest rated Pacers opener since 2007" (IBJ.com, 11/8).

ROCKET MAN: In Houston, David Barron wrote while Rockets fans "clamor for increased carriage of Comcast SportsNet Houston," the Wednesday night Nuggets-Rockets game drew 0.66 local rating in Houston. Games last season averaged a 1.5 local rating on FS Houston. Comcast is "seeking a reported $3.40 per subscriber per month for CSN Houston" (CHRON.com, 11/8).

The charts below list final Nielsen ratings from recent sports telecasts.Figures for select programs on Fox were unavailable at presstime.

TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS (000)
"NFL on CBS": Steelers-Giants (96%)
11/4
CBS
4:15-7:30pm
14.7
n/a
"Sunday Night Football":
Cowboys-Falcons
11/4
NBC
8:31-11:28pm
13.2
21,758
"NFL on CBS": (regional)
11/4
CBS
1:00-4:15pm
9.3
n/a
NCAA Football: Alabama-LSU
11/3
CBS
8:00-11:55pm
6.8
11,349
"Football Night in America"
11/4
NBC
7:30-8:15pm
6.1
9,864
NCAA Football: Pitt-Notre Dame
11/3
NBC
3:30-8:00pm
3.8
6,030
NCAA Football: Oregon-USC
11/3
Fox
7:02-11:47pm
2.8
4,505
NCAA Football: (regional)
11/3
ABC
3:32-7:20pm
2.7
n/a
"The NFL Today"
11/4
CBS
12:00-1:00pm
2.5
n/a
Breeders' Cup Classic
11/3
NBC
8:00-9:00pm
2.0
3,056
NCAA Football: (regional)
11/3
ABC
12:01-3:32pm
1.9
n/a
NCAA Football:
Oklahoma State-Kansas State
11/3
ABC
8:07-11:42pm
1.9
2,873
NCAA Football: Ole Miss-Georgia
11/3
CBS
3:30-7:00pm
1.9
n/a
Liga MX: Club America-Pachuca
11/3
Univ.
6:30-9:00pm
0.6
1,066
"College Football Today"
11/3
CBS
3:00-3:30pm
0.5
n/a
"Sports Illustrated"
11/3
NBC
2:30-3:30pm
0.4
n/a
World of Adventure Sports (taped)
11/4
NBC
2:30-3:30pm
0.3
n/a
MLS Conference Semis:
Sporting KC-Dynamo
11/4
NBC
3:30-6:00pm
0.3
n/a
 

NOTE: All figures exclude the N.Y. and Philadelphia markets due to the effects from Hurricane Sandy.

TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS (000)
"Monday Night Football":
49ers-Cardinals
10/29
ESPN
8:30-11:33pm
6.8
10,721
NBA: Celtics-Heat
10/30
TNT
8:04-10:48pm
3.4
5,371
"Thursday Night Football":
Chiefs-Chargers
11/1
NFLN
8:31-11:23pm
3.0
4,795
NBA: Mavericks-Lakers
10/30
TNT
10:48pm-1:25am
2.9
4,298
NASCAR Sprint Cup: Texas
11/4
ESPN
3:00-7:10pm
2.5
3,943
NBA: Clippers-Lakers
11/2
ESPN
10:37pm-1:20am
2.1
3,062
"Thursday Night Pre-Kick"
11/1
NFLN
8:00-8:31pm
1.8
2,819
NBA: Heat-Knicks
11/2
ESPN
8:00-10:37pm
1.8
2,783
NCAA Football: Missouri-Florida
11/3
ESPN2
12:00-3:23pm
1.5
2,268
NCAA Football: Illinois-Ohio State
11/3
ESPN
3:30-6:55pm
1.3
2,164
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Media, Nielsen Media Research

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