SBD/November 9, 2012/Marketing and Sponsorship

Marketplace Roundup

The GLOBE & MAIL's Bruce Dowbiggin reported unless there is "something unusual in the deal between" the NHL and Molson Coors, the brewer "can seek compensation only after 25 percent of the regular schedule is lost." All sponsor contracts with the NHL "typically have similar language defining when they are entitled to compensation for opportunities and profits lost due to the lockout." One of the reasons "many believe that the NHL will resume play in December is that it corresponds with the point at which the cancelled games might oblige the league to take care of its sponsors" (THEGLOBEANDMAIL.com, 11/8).

STILL THE KING: In Las Vegas, Ron Sylvester reported the Dale Jarrett Racing Adventure "is leaving" Las Vegas Motor Speedway and will be replaced by the Richard Petty Driving Experience. The Dale Jarrett Racing Adventure had been operating in Las Vegas "since last year" and the move "resulted from an exclusive deal signed last month" between the Richard Petty Driving Experience and LVMS. Jarrett Racing Adventure CEO Tim Shannon said that the company is "looking to expand in Texas, Chicago, Kentucky, Atlanta and Miami" (LAS VEGAS SUN, 11/9). 

MAKING THEIR PITCH: La Liga club FC Barcelona F Lionel Messi "has signed a sponsorship deal" with Procter & Gamble, and will "promote the shampoo brand Head & Shoulders." The marketing campaign featuring Messi will include "a series of TV commercials along with online ads" directed at a male audience (MAQUINADOESPORTE.com.br, 11/8)....YAHOO SPORTS' Brooks Peck noted Nike launched La Liga club Real Madrid F Cristiano Ronaldo's new "love to win, hate to lose" clothing line. To promote his latest contributions, Ronaldo "and his Real Madrid teammate/angriest friend Pepe did a bit of modeling in a music studio" (SPORTS.YAHOO.com, 11/7).

LIKE A HURRICANE: In Tulsa, Bill Haisten noted the Univ. of Tulsa men's basketball team unveiled "new uniforms." The Nike outfits were "delivered this week" and were designed by coach Danny Manning "with the help" of TU Equipment Manager Greg Criser and Basketball Operations Dir Justin Bauman. Criser said that striping on the jersey shoulders and sides of the shorts "was inspired ... by the stripes on TU's football helmets." The black and white basketball uniforms "include gold-blue-gold stripes" while the "gold uniform has red-blue-red stripes" (TULSA WORLD, 11/9).
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