Will FIFA Sponsors React To Arrests? Women's World Cup Ads 70% Sold Bouchard's Early French Departure Hurts Sponsors Bulls' Jimmy Butler Sees Endorsement Opportunities Miller Genuine Draft, NBA Canada Strike Deal Marketplace Roundup Coca-Cola Re-Signs With SMI Through '20 Adidas' Lillard "Carpet" Shoe Flies Off Shelves Firm Seeks Seven-Figure Deals For American Pharoah Sunoco Debuts "Essence Of Racing" Campaign
Upcoming Conferences and Events
SBD/November 9, 2012/Marketing and Sponsorship
Go Daddy Announces Danica Will Appear In Both Super Bowl Commercials
Published November 9, 2012
SALUTE TO THE TROOPS: ESPN.com’s David Newton noted Go Daddy also announced it “would match up to $1 million in donations to the Semper Fi Fund, which benefits those injured while serving in the armed forces.” Patrick will carry the Semper Fi Fund logo “on the hood of her car" in Sunday's NASCAR Sprint Cup Series AdvoCare 500 at Phoenix Int'l Raceway (ESPN.com, 11/8).