SBD/November 7, 2012/Research and Ratings

NBA TV Rolls Into Regular Season In Nearly 60 Million Homes

NBA TV is in 59.8 million U.S. homes as the regular-season kicks into full gear in November, up from 55.2 million homes at the same point last year. The league's other cable partners -- ESPN and TNT -- are both seeing their respective distibution down from November '11. The Weather Channel leads all U.S. cable nets with 99.8 million homes. No cable net has been in over 100 million homes since August. ESPNU is in a network-record 73.5 million homes in November as college football continues and the net begins college basketball telecasts.

Listed below is U.S. distribution for the top 10 cable networks in November, with comparisons to the same period in previous years. Also listed is distribution for networks with a heavy dose of sports content.

U.S. CABLE NETWORK DISTRIBUTION FOR NOVEMBER
NETWORK
'06
(000)
'07
(000)
'08
(000)
'09
(000)
'10
(000)
'11
(000)
'12
(000)
The Weather Channel
91,767
96,364
98,672
99,737
100,513
100,153
99,839
TBS
91,517
97,185
98,968
99,955
100,844
100,119
99,528
Food Network
90,903
95,528
97,902
99,063
100,108
99,671
99,330
Nickelodeon/
Nick-at-Nite
91,773
96,329
98,437
99,372
100,272
99,646
99,186
Discovery Channel
92,338
96,746
98,685
99,639
100,407
99,844
99,040
USA Network
91,980
96,245
98,318
99,095
99,954
99,487
98,894
Cartoon Network/
Adult Swim
90,910
95,488
97,632
98,090
99,170
99,072
98,787
CNN
92,045
96,443
98,292
99,158
99,954
99,378
98,769
A&E
91,591
96,061
97,953
98,770
99,681
99,197
98,636
HGTV
91,022
95,802
97,680
98,575
99,245
98,819
98,610
ESPN
92,245
96,461
98,073
98,968
99,844
99,185
98,404
ESPN2
91,707
96,127
97,631
98,640
99,573
99,008
98,368
FX
90,335
94,369
95,186
95,906
84,576
98,206
97,766
Golf Channel
69,648
76,509
82,062
81,691
83,037
83,719
84,080
Speed
68,465
72,741
73,493
74,414
77,051
78,257
80,775
NBC Sports Network
70,612
73,663
73,917
63,622
74,548
75,783
77,743
ESPNews
52,431
62,482
67,715
70,052
73,675
73,994
74,401
ESPNU
n/a
n/a
n/a
n/a
72,766
72,776
73,475
MLB Network
n/a
n/a
n/a
n/a
55,369
67,549
70,113
NFL Network
37,483
43,555
41,909
52,847
57,079
57,395
65,406
NBA TV
n/a
n/a
n/a
n/a
53,359
55,170
59,832
Fox Soccer
n/a
n/a
34,755
35,093
38,381
40,630
41,549
Outdoor Channel
28,915
30,983
29,581
33,075
35,044
35,015
38,115
Fuel TV
n/a
n/a
n/a
n/a
n/a
32,680
35,887
ESPN Classic
62,741
63,327
63,451
62,171
40,183
32,814
31,067
Sportsmen Channel
n/a
n/a
n/a
n/a
n/a
n/a
30,141

NOTES: Figures not available for nets that do not subscribe to regular Nielsen ratings, including Big Ten Network, CBS Sports Network, Fox College Sports, Longhorn Network, NHL Network, Tennis Channel and Universal Sports.
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