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SBD/November 7, 2012/Media
CSN Houston Buys Ad In Chronicle To Address Carriage Issue
Published November 7, 2012
IF A TREE FALLS....: Barron yesterday noted it is “pretty clear” from the CSN Houston ratings that the “lack of availability on satellite and telco carriers and some cable systems is taking a serious bite out of the audience" for Rockets games. The Rockets-Hawks game on Friday “averaged a 1.0 Nielsen rating, which equates to about 22,500 households, for the entire market of 2.2 million TV households.” CSN Houston is “available in an estimated 40 percent of the market.” Meanwhile, the Heat-Knicks game Friday on ESPN, which “has full satellite and cable carriage, averaged a 1.4 household rating in Houston, or about 30,500 households" (CHRON.com, 11/6).