Lochte Scores First Endorsement Deal Since Rio NFL Forms New Chairmen's Committee Liberty Mutual Sponsoring NASCAR Spotters Atallah Brushes Off Norman's NFLPA Criticism Venus To Appear In AmEx Ads Around U.S. Open Texas HS Football Drawing Large Sponsorships Breanna Stewart Has Top-Selling WNBA Jersey Marketplace Roundup McIlroy Not Rushing Equipment Decision Mara Defends Giants' Decision To Re-Sign Brown
SBD/November 7, 2012/Marketing and Sponsorship
USAA Increases NFL Presence With "Salute To Service" Initiative
Published November 7, 2012
STARS & STRIPES FOREVER: In Newark, Tom Luicci noted the Rutgers Univ. football team in its home game against Army Saturday will use "flag-themed headgear reserved for playing against military academies." The design is "similar to what was done for the first time last year against the Black Knights -- except it is now set against the new, silver metallic helmets Rutgers wears." The block "R" on the side is "filled in with stars and stripes." There also is a "strip down the middle of the helmet with the same look." The helmet "pops with a distinctive splash of red, white and blue." Rutgers DT Scott Vallone said, "I was trying to get stars and stripes for the numbers, too" (Newark STAR-LEDGER, 11/6).