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SBD/November 7, 2012/Marketing and Sponsorship
USAA Increases NFL Presence With "Salute To Service" Initiative
Published November 7, 2012
STARS & STRIPES FOREVER: In Newark, Tom Luicci noted the Rutgers Univ. football team in its home game against Army Saturday will use "flag-themed headgear reserved for playing against military academies." The design is "similar to what was done for the first time last year against the Black Knights -- except it is now set against the new, silver metallic helmets Rutgers wears." The block "R" on the side is "filled in with stars and stripes." There also is a "strip down the middle of the helmet with the same look." The helmet "pops with a distinctive splash of red, white and blue." Rutgers DT Scott Vallone said, "I was trying to get stars and stripes for the numbers, too" (Newark STAR-LEDGER, 11/6).