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  • NFL Net October Primetime Audience Up Big; Lack Of NHL Games Hurts NBC Sports Net

    The addition of early season games to NFL Network paid big dividends in October. The net saw primetime viewership jump 501% year-over-year, with total-day audience up 132%. NBA TV also saw big year-over-year gains in October with preseason games this year. The net saw primetime viewership jump 231% from October '11, when the league was still mired in a lockout and no preseason games were played. Fuel TV was also the beneficiary of a strong October, with additional UFC telecasts helping the net to a 150% jump in primetime audience. On the flip side, NBC Sports Network saw a significant drop in primetime audience in October without the aid of its main draw, the NHL. NBCSN's primetime audience was down 62% in October, with total-day audience down 45%. ESPN led all sports nets in primetime with 3.1 million average viewers, up 1% from last year. However, ESPN2 saw its primetime audience drop 30% and ESPNews was down 18%. After a record-setting Q4 last year, Golf Channel got off to a slower start in October, with primetime audience down 33% and total-day down 30%.

    PRIMETIME VIEWERSHIP IN OCTOBER
    NETWORK
    '12 (000)
    '11 (000)
    % +/-
    ESPN
    3,102
    3,079
    1%
    NFL Network
    931
    155
    501%
    ESPN2
    455
    649
    -30%
    Speed
    119
    194
    -39%
    NBA TV
    96
    29
    231%
    ESPNews
    78
    95
    -18%
    MLB Network
    77
    63
    22%
    Golf Channel
    72
    108
    -33%
    NBC Sports Net
    72
    190
    -62%
    Fuel TV
    35
    14
    150%
    Fox Soccer
    26
    37
    -30%
     
    TOTAL-DAY VIEWERSHIP IN OCTOBER
    NETWORK
    '12 (000)
    '11 (000)
    % +/-
    ESPN
    1,235
    1,288
    -4%
    ESPN2
    278
    346
    -20%
    NFL Network
    276
    119
    132%
    Speed
    96
    123
    -22%
    MLB Network
    63
    40
    58%
    ESPNews
    56
    68
    -18%
    NBA TV
    49
    17
    188%
    Golf Channel
    48
    69
    -30%
    NBC Sports Net
    38
    69
    -45%
    Fox Soccer
    25
    29
    -14%
    Fuel TV
    16
    7
    129%

    Print | Tags: Research and Ratings, Nielsen Media Research
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