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SBD/November 6, 2012/Marketing and Sponsorship
Published November 6, 2012
CLIMB ABOARD: In Sacramento, Dale Kasler in a front-page piece asked of the NBA Kings’ Sleep Train Arena naming-rights deal, “For a team trying to soothe an angry and anxious fan base, what better partner than a respected retailer known for customer service, philanthropy and deep roots in the community?” Furniture Today magazine Exec Editor David Perry said, "The prestige of the NBA is a powerful umbrella. I've got to think it's going to be good for Sleep Train ... even if it's a team that's struggling." Kasler noted the deal “will raise awareness for foster children.” Sleep Train “already holds clothing drives and donates thousands of new mattresses a year to foster kids.” Sleep Train Founder & CEO Dale Carlsen said that the Kings will “donate game tickets and stage clothing drives" (SACRAMENTO BEE, 11/5).
COURT REPORT: The AP’s Rob Harris reported sportswear company Skins is suing the Int'l Cycling Union for $2M, “claiming its brand has been damaged by backing the sport as the Lance Armstrong doping scandal unraveled.” Skins “sponsored cycling teams and riders for five years, and supplied race suits" for the U.S. cycling team at the London Games. While Skins has “never sponsored Armstrong or the UCI, it wants compensation for the reputational damage it says it has suffered by investing in a sport ‘tarnished’ by doping” (AP, 11/5).