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SBD/November 6, 2012/Franchises
Browns Intend To Go Deeper Into Ohio To Market To Fans, Increase Season-Ticket Base
Published November 6, 2012
MEETING OF THE MINDS: Browns General Counsel Fred Nance said that Haslam last week met with the "leadership of the region’s chamber of commerce, the Greater Cleveland Partnership, to talk about ‘points of intersection in economic development’ between the Browns and Cleveland.” CRAIN's Hammond in a separate piece notes the Browns are “part of a committee formed by Cleveland Mayor Frank Jackson that put together an RFP for developers to pitch their ideas for the lakefront, but neither Mr. Haslam nor Mr. Nance would commit to the team being a partner in development efforts.” In addition, the Browns have been “involved in negotiations with potential naming rights sponsors for Cleveland Browns Stadium, and there will be a naming rights deal in place for the 2013 season.” When Haslam was asked “why not Pilot Flying J,” he said, “I think there are other companies that would have more interest.” Haslam also reiterated that the team “would bring in top architects to study improvements to the stadium” (CRAIN’S CLEVELAND BUSINESS, 11/5 issue).
ROAD TRIP: Travel Channel announced that it is partnering with NFL Films and RIVR Media on a new series entitled, “NFL Road Tested: The Cleveland Browns,” set to premiere Dec. 4 at 10:00pm ET. NFL Films will provide access to the net for behind-the-scenes footage as the team travels to their remaining away games this season. Viewers will see how the Browns prepare each week through the eyes of the players and team management, including Haslam’s new role as owner (Browns). In Cleveland, Tom Reed notes Haslam’s wife, Dee, owns production company RIVR Media and “her television connections and Haslam's ownership will afford the Browns exposure they otherwise would not have enjoyed” (Cleveland PLAIN DEALER, 11/6).