SBD/November 5, 2012/Research and Ratings

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  • Overnight Ratings: ESPN's NASCAR Sprint Cup From Texas Down From '11

    By Austin Karp, Assistant Managing Editor

    Weekend sports overnights were led by coverage of the NFL and college football. ESPN earned a 2.5 overnight for its coverage of the NASCAR Sprint Cup Series AAA Texas 500 yesterday, down 11% from a 2.8 for the same race last year. NBC also aired its first-ever MLS playoff game on Sunday afternoon, earning a 0.3 for the first leg of the Sporting KC-Dynamo Eastern Conference Semifinal.

    The chart below lists overnight Nielsen ratings from weekend sports telecasts on broadcast TV.

    TELECAST
    DATE
    NET
    TIME (ET)
    RAT.
    NCAA Football: (regional)
    11/3
    ABC
    12:00-3:30pm
    2.0
    NCAA Football: (regional)
    11/3
    ABC
    3:30-7:15pm
    2.6
    NCAA Football: Oklahoma State-Kansas State
    11/3
    ABC
    8:00-11:15pm
    1.9
    "College Football Today"
    11/3
    CBS
    3:00-3:30pm
    0.7
    NCAA Football: Ole Miss-Georgia
    11/3
    CBS
    3:30-7:00pm
    2.0
    NCAA Football: Alabama-LSU
    11/3
    CBS
    8:00-11:30pm
    7.0
    NCAA Football: TCU-West Virginia
    11/3
    Fox
    3:00-7:00pm
    1.0
    NCAA Football: Oregon-USC
    11/3
    Fox
    7:45-10:30pm
    3.5
    NCAA Football: Pitt-Notre Dame
    11/3
    NBC
    3:30-7:00pm
    4.3
    Breeders' Cup Classic
    11/3
    NBC
    8:00-9:00pm
    2.2
    "The NFL Today"
    11/4
    CBS
    12:00-1:00pm
    2.9
    "NFL on CBS": (regional)
    11/4
    CBS
    1:00-4:15pm
    11.6
    "NFL on CBS": Steelers-Giants (96%)
    11/4
    CBS
    4:15-7:30pm
    15.9
    "Fox NFL Sunday"
    11/4
    Fox
    12:00-1:00pm
    3.6
    "NFL on Fox": (single)
    11/4
    Fox
    1:00-4:05pm
    n/a
    MLS Conference Semis: Sporting KC-Dynamo
    11/4
    NBC
    3:30-6:00pm
    0.3
    "Football Night in America"
    11/4
    NBC
    7:30-8:15pm
    6.5
    "Sunday Night Football": Cowboys-Falcons
    11/4
    NBC
    8:30-11:30pm
    14.5
     

    NOTE: All overnights exclude the N.Y. and Philadelphia markets due to the effects from Hurricane Sandy.

     

    Print | Tags: Research and Ratings, Nielsen Media Research
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