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SBD/November 5, 2012/Media
Cox Strikes Deal With TWC SportsNet; DirecTV, Dish Still Holding Out
Published November 5, 2012
TO LIVE AND DIE IN L.A.: In this week's SPORTSBUSINESS JOURNAL, John Ourand takes an in-depth look at the TV landscape in the greater L.A. area and notes with the launch of TWC's two RSNs and the Pac-12 Network over the last three months, the market has "become a sort of ground zero for sports media, with consumers, businesses, distributors and rights holders trying to navigate a new sports media landscape where local rights are divided among a growing number of high-priced sports channels." Add on top of those nets that the Dodgers could still potentially start "their own channel when their rights deal with Fox ends after next season (sources say that remains an option), and local rights in Los Angeles would become more expensive and spread out than in any other U.S. market." If the L.A. model "proves successful, the tremors could be felt throughout the country as other big markets that have multiple professional and college sports teams give it a try." Some analysts "even say it could change the entire pay-TV system." Cox Senior VP/Content Acquisition Bob Wilson said, “I’m worried that it could become a trend in other markets. Everybody’s watching the Lakers and the Dodgers to see what the market will absorb. We’ve been on this path for a long time now. We all are wondering where the breaking point is” (SPORTSBUSINESS JOURNAL, 11/5 issue).