Lazarus Says Rio A Financial Success For NBC Fox, SI Reach Digital Content Partnership ScoreStream, Snapchat Partner On Live HS Scores SNY Mets Crews At Best When Not Talking Baseball Salt Lake City Leads Rio Ratings NBC Touts Digital Presence From Rio PGA Tour Live Coverage To Stream On Facebook, Twitter Fertitta Talks New UFC Deal With WME-IMG NASCAR-Themed Show Returning To Nick Media Notes
SBD/November 5, 2012/Media
NBC Earns 2.2 Overnight For Breeders' Cup Classic Debut In Primetime
Published November 5, 2012
NBC earned a 2.2 overnight Nielsen rating for its telecast of Fort Larned's win in the Breeders’ Cup Classic on Saturday from 8:00-9:00pm ET, the first time the race has been held in primetime. That figure is up from a 1.2 overnight last year on ESPN, when Drosselmeyer’s win over Zenyatta aired from 6:30-7:15pm. NBC got a strong lead-in for the telecast with Notre Dame’s triple OT win over Pitt. That game from 3:30-8:00pm earned a 4.3 overnight rating, which was the net’s best Notre Dame football game rating this season to date (Karp & Mullen, THE DAILY). In Tampa, Tom Jones writes putting the Breeders' Cup in primetime was the "worst scheduling" of the weekend. Jones: "Perhaps the audiences are different, but you would think most sports fans were tuned in to two of the most anticipated college football games of the season: Alabama against LSU and Oregon against Southern Cal" (TAMPA BAY TIMES, 11/5).BIRDS OVER HORSES: In St. Louis, Dan Caesar noted KSDK-NBC "not only pre-empted NBC's coverage of Saturday's Breeders' Cup Classic ... it also didn't air a replay of the event at 12:30 a.m. Sunday as promised." KSDK at 7:00pm CT "bumped the race in order to show a recap of the Cardinals' season with a look ahead to next year" (STLTODAY.com, 11/4).