SBD/November 5, 2012/Marketing and Sponsorship

McIlroy Reportedly Inks Nike Deal For More Than $200M; First Commercial Already Filmed

McIlroy (r) stars alongside Woods in a spot touting Nike's new red driver
Golfer Rory McIlroy has “already filmed his first Nike television commercial, to debut next year,” according to Robert Lusetich of McIlroy appears in the ad “alongside the man who helped recruit him to Nike, Tiger Woods.” The two “banter while hitting the company’s new red driver and marvel at how far they’re hitting the ball.” The commercial features “two other long-hitting golfers, Nick Watney and Kyle Stanley, who have also made the switch to Nike as the company beefs up what has been a disappointing roster.” The McIlroy deal -- which “could net as much as $250 million -- makes him Nike’s highest-paid golfer, replacing Woods” (, 11/2).
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