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SBD/November 5, 2012/Classified AdvertisementsPrint All
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The business of college sports continues to thrive, fueled by media rights deals, a rabid fan base and an active sponsorship market. SportsBusiness Journal looks at how schools and their marketing partners are positioning their programs, where they see growth opportunities and how they deal with the inevitable pressure to increase revenues. What are the business strategies taking shape off the playing field?
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