SBD/November 2, 2012/Research and RatingsPrint All
Sports execs feel the biggest factor in the decline of horse racing’s popularity has been the general consumer shift to other forms of gambling, according to a Turnkey Sports Poll conducted in September. Twenty-four percent of respondents feel that the consumer shift is to blame, while 19% blamed strong competition from other sports leagues and properties and another 19% blamed it on a lack of personalities in the sport to which fans can relate. Seventeen-percent of respondents blamed the decline on the sport having virtually no TV presence (Turnkey Sports).What has been the biggest factor in the
decline of horse racing's popularity?
RESPONSE% General consumer shift to other forms of gambling24% Strong competition from other sports leagues and properties19% Lack of personalities in the sport that fans can relate to19% Virtually no TV presence17% Lack of a dominant horse/Triple Crown winner10% Outdated tracks/facilities6% Animal rights concerns1% Not sure/No response5%