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SBD/November 2, 2012/Marketing and Sponsorship
Rory McIlroy's On-Course Success, Off-Course Decisions Lead To Global Brand Appeal
Published November 2, 2012
THE BUDDY SYSTEM: In Jacksonville, Garry Smits wrote perhaps Woods “was a good recruiter” for Nike in courting McIlroy. The two have been “in the same group five times during the PGA Tour Playoffs and recently competed in an exhibition in China -- getting along like lifelong buddies each time.” The McIlroy deal “marks the third time in 12 years that the No. 1-ranked player in the world has left Titleist for Nike.” Meanwhile, there are reports that Titleist endorser Nick Watney “may also leave for Nike at the end of the year” (FLORIDA TIMES-UNION, 11/1).