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Marketing and Sponsorship

Marketplace Roundup

Red Bull announced that it has signed Hornets F Anthony Davis to a sponsorship deal. Davis joins Clippers F Blake Griffin, Nets G Deron Williams, Celtics G Rajon Rondo and Wizards G John Wall in Red Bull's roster of NBA players (Red Bull).

WHAT'S THE TIME? WOMEN'S WEAR DAILY's Jean Palmiere reported former MLBer Randy Johnson is "signing on to be the North American ambassador for Ulysse Nardin, a Swiss watch brand." The company "created a special watch for Johnson called The Big Unit." The dial of the watch is "inscribed with the words Big Unit, there's a baseball on the second hand, and Johnson's number, 51, is on the bezel." Only 100 of the watches "have been made and they are being sold at the company's 55 authorized dealers in the U.S. as well as its two company-owned boutiques in Florida." The watch retails for $15,500. Johnson is now the third ambassador for the company overall, joining Russian figure skater Evgeni Plushenko and Indian cricket player Yuvraj Singh (WWD.com, 10/31).

NEED A LIFT? Hertz will be an official sponsor for the Nov. 9 Battle On The Midway men's basketball game between San Diego State and Syracuse aboard the USS Midway aircraft carrier. The rental car company's sponsorship is part of its Hertz for Heroes program, a project initiated last Veterans' Day by company employees with military backgrounds (Hertz).

HULK, SMASH: In DC, Sarah Kogod noted Nationals CF Bryce Harper is "featured in a new Under Armour commercial, where [he] is ... smashing bats, smearing eye black and generally looking intense" (WASHINGTONPOST.com, 11/1).

SBJ Morning Buzzcast: April 24, 2024

Bears set to tell their story; WNBA teams seeing box-office surge; Orlando gets green light on $500M mixed-use plan

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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