SBD/November 2, 2012/Facilities

Foxwoods Resorts Casino To Sponsor New All-Inclusive Premium Area At MSG

Foxwoods branding of Madison Club will be up for Knicks' home opener
MSG has signed a multiyear deal with Foxwoods Resort Casino to sponsor the Madison Club, a new all-inclusive premium space opening Friday for the Knicks’ regular-season home opener against the Heat. The exact number of years and financial terms of the deal were not disclosed. The Madison Club presented by Foxwoods is tied to 174 seats in the lower bowl at stage end in the arena’s west end zone. The seats, 30 rows from the court for basketball, are sold in two- and four-seat packages. Prices start at $42,500 a seat per year for tickets to all Knicks and NHL Rangers games, plus college basketball, tennis and boxing. The ticket price covers the cost of food and drink except alcohol, which is a separate fee. For this season, MSG officials included a $20 food and merchandise credit built into every ticket’s bar code for added value to Madison Club members, said MSG Sports Exec VP/Marketing & Sales Howard Jacobs. As part of its naming rights deal for the Madison Club, Foxwoods receives branding on the arena’s new IPTV system, and a concierge in the lounge will assist club members for booking trips and experiences at the casino. MSG’s deal with Foxwoods expands a long-time partnership that extends to the “Foxwoods Final Five,” a marketing platform providing the Connecticut casino with exclusive advertising rights to the final five minutes of home game broadcasts on MSG Networks for Knicks, Rangers, Islanders and Devils games, as well as Knicks and Rangers games in-arena at the Garden. Across town, Foxwoods Resort Casino is a founding partner of Barclays Center as part of a deal that includes a branded bar on the facility’s main concourse.

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