Menu
Marketing and Sponsorship

Former Nets GM Kiki Vandeweghe Pens WSJ Article Touting Benefits Of Uniform Sponsors

NBA Commissioner David Stern has recently discussed placing sponsor ads on jerseys, and league execs would be “irresponsible if they didn't at least explore every credible new way to keep money flowing in,” according to former Nets GM Kiki Vandeweghe in a special to the WALL STREET JOURNAL. Many fans may “view this change as apocalyptic and wonder if anything in the game they love remains sacred.” But Vandeweghe asks, “Why on earth didn't this happen sooner?" He writes, "As an executive charged with making a franchise into a successful business, I realized early on that total purity was an impossible ideal. ... That's not to say that putting logos on game uniforms is not fraught. If a small amount of mesh real estate proves wildly profitable, how much of a slippery slope are we on?” Vandeweghe: “Could this have a chilling effect on future naming-rights deals, a major source of revenue and funding for the building of any new arena? It could." But if team owners "feel these are risks worth taking, the dice are theirs to roll.” The smart thing would be to "very publicly tie the ads to lower prices for upper-deck seats to keep a broader base of fans engaged” (WALL STREET JOURNAL, 11/1).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2012/11/01/Marketing-and-Sponsorship/Uni-Ads.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2012/11/01/Marketing-and-Sponsorship/Uni-Ads.aspx

CLOSE