SBD/October 31, 2012/Marketing and Sponsorship

Texas Tech To Unveil "Lone Star Pride" Uniforms Saturday Against Texas

Texas Tech's "Lone Star Pride" uniforms will only be worn this week against Texas
Texas Tech Univ. on Monday "unveiled its 'Lone Star Pride' uniforms, made by Under Armour, which the team will wear during its game against Texas on Saturday," according to Nick Kosmider of the LUBBOCK AVALANCHE-JOURNAL. The jerseys are "highlighted by blue patches on the shoulders that feature a star of the Texas flag." A strip down the side of the pants reads “Lone Star” with a "Texas-flag-colored star in the middle." The helmet decal "features the school’s Double T logo on top of an outline of the state of Texas." Texas Tech will wear the uniforms only for Saturday's game, and QB Seth Doege said, "I think Under Armour did a good job. I think the guys are excited to wear them." However, Texas Tech S D.J. Johnson said, "Man, I don't know. I guess they're cool uniforms. I'm not really worried about it" (LUBBOCK AVANLACHE-JOURNAL, 10/30). In Dallas, Mike Graham wrote this is a chance for Texas Tech to "really stand out to future players if the uniforms can compliment a win against Texas." If fans have "learned anything in the past five years of recruiting, it’s the fact football uniforms can help sell a program." Texas Tech AD Kirby Hocutt on Monday tweeted that the "fan feedback he has seen has been 90 percent positive." Texas Tech coach Tommy Tuberville said, "With the players, it’s more about the bling on their uniforms and how they look. The shiny helmets, the metallics, all those different types of uniforms. I think it’s good. As a traditionalist, I’m not big on it. Our fans, (a lot like the) traditional black helmet or the uniform that you normally wear. I think one time a year is probably good" (, 10/30).

PICKING AN ALTERNATE: UCLA AD Dan Guerrero on his blog reported the football team for its game against the Univ. of Arizona on Saturday will wear adidas uniforms designed “specifically for our team” and called “LA Night.” The uniform “features dark blue tones in both the jersey and the pants.” Guerrero wrote, “As a Bruin for life, I strongly value UCLA’s traditions, but alternate uniforms in non-traditional colors represent a 21st century trend that, when done tastefully, synchronizes the familiar with the fresh” (UCLA).
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