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SBD/October 31, 2012/Marketing and Sponsorship
Texas Tech To Unveil "Lone Star Pride" Uniforms Saturday Against Texas
Published October 31, 2012
PICKING AN ALTERNATE: UCLA AD Dan Guerrero on his blog reported the football team for its game against the Univ. of Arizona on Saturday will wear adidas uniforms designed “specifically for our team” and called “LA Night.” The uniform “features dark blue tones in both the jersey and the pants.” Guerrero wrote, “As a Bruin for life, I strongly value UCLA’s traditions, but alternate uniforms in non-traditional colors represent a 21st century trend that, when done tastefully, synchronizes the familiar with the fresh” (UCLA).