Quote of the Day
"There was no particular 'aha!' moment of revelation; just a gradual understanding that this is where the eyeballs were and you weren't serving your audience if you weren't here as well."-- NBA.com's David Aldridge, on why he joined Twitter. (THE DAILY)
Top Stories
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Bling Bling For The New Rings
Heat's logo comprised of 31 diamonds, "World Champions" framed by 46 diamonds
The Heat received their '11-12 NBA Championship rings prior to last night's season-opener against the Celtics, and the jewelry is "over the top ... even by South Florida bling standards,” according to a front-page piece by Michelle Kaufman of the MIAMI HERALD. Each ring is “made of 14K white and yellow gold and features 219 diamonds (10.8 total carats), 46 custom-cut princess-cut diamonds, and three Onyx stones.” The ring weighs “a quarter of a pound,” and the top features the Larry O’Brien NBA Championship Trophy “in 14K gold with a round half-carat diamond in the shape of a basketball.” The Heat logo is “set with 31 diamonds, and the words ‘World’ and ‘Champions& ...
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Wait And See Approach
NYRR still assessing how storm's aftermath will affect this weekend's ING N.Y. Marathon.
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Weathering The Storm
Foot Locker exec disregards Monday's shutdown of N.Y. HQs.
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Ship To Store
Walmart signs on as title sponsor of Carrier Classic.
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Testing Pattern
Andy Murray gets vocal about expanding the ATP's drug-testing program.
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Musical Chairs
Cavs to test app allowing fans to change seats in-game.
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A Realistic Performance
Barkley's latest CDW ads shows him on the links pretending he "barely knows" how to play golf.
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Night Shift
UCLA will sport a new "LA Night" alternate adidas uniform on Saturday.
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Roundball Rock
THE DAILY talks Twitter with three prominent NBA writers.
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