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Marketing and Sponsorship

Acushnet, McIlroy Parting Ways; Will This Open Door For Nike?

Golfer Rory McIlroy and Acushnet Co., which manufactures the Titleist and Footjoy brands, today jointly announced that their relationship will not extend beyond Dec. 31. McIlroy has been with the company since he began his pro career in September '07 (Acushnet). PGATOUR.com's Brian Wacker notes the announcement "fuels speculation that McIlroy will sign with Nike, which has long been rumored by industry insiders, but there has been no confirmation." A Nike spokesperson said that the company "will not comment on rumors" (PGATOUR.com, 10/30). Golf Channel’s Rex Hoggard said, “I had a pretty good source tell me that he had multiple years left on that deal, and I’m a little surprised. I knew that the relationship had been strained in recent weeks because there were a lot of reports that he was going to sign with another company, with Nike Golf being the leader in that clubhouse." Golf Channel's Charlie Rymer said, "Titleist has a reputation of not renewing big contracts with players when they get to be global superstars." Rymer said of the Nike rumors, "It might be a nice fit to have Rory and Tiger in the same stable." But CBS' Nick Faldo said, “I’d call it dangerous. I’ve changed clubs and equipment, and every manufacturer will say, ‘We can copy your clubs, we can tweak the golf balls so it’s you.’ But there’s feel and there’s sound and there’s confidence as well. You can’t put a real value on that” ("Morning Drive," Golf Channel, 10/30).

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

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SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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