Menu
Marketing and Sponsorship

Taco Bell CMO Talks About WS Promo That Will Result In Millions Of Free Tacos

Taco Bell Chief Marketing & Innovation Officer Brian Niccol said the QSR anticipates giving away a "couple million" Doritos Locos tacos as part of a promotion with MLB. The QSR agreed to give the tacos out for free if any player stole a base during the World Series. Giants CF Angel Pagan fulfilled the promo by stealing second base in Game 2. Fox’ Chris Myers spoke to Niccol during Game 3 Saturday night, and he said, "We’ve sold about 250 million so far so we’ll probably do a couple million.” Myers said, “To give something for nothing is great. I hope this isn't coming out (of) your pocket personally.” Niccol answered, “Not my pocket personally, I’m still going to make it through Tuesday.” Wrapping up the interview, Myers handed Niccol a taco and a packet of mild sauce. The tacos are available tomorrow from 2:00-6:00pm local time (“World Series Game 3,” Fox, 10/27). Fox Sports Senior VP/Communications Lou D'Ermilio said the interview with Niccol, which took place in the stands during the game, “was planned” and “was part of the promotion” with Taco Bell. D’Ermilio noted that a “similar interview was conducted the first time Taco Bell executed the promotion.” D’Ermilio: “Taco Bell is a great, longtime supporter of Fox Sports and an MLB sponsor, so we're happy to work with them and our World Series production team to make it happen” (THE DAILY).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2012/10/29/Marketing-and-Sponsorship/MLB-World-Series-Marketing-Notes.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2012/10/29/Marketing-and-Sponsorship/MLB-World-Series-Marketing-Notes.aspx

CLOSE