Menu
Franchises

Star Burst: New Astros Logo Leaked After Sporting Goods Shop Releases Shirts

The Astros’ new logo was "publicly unveiled Friday afternoon -- at a local sporting goods store, with no fanfare and without the support” of the team, according to Brian Smith of the HOUSTON CHRONICLE. An "eager local fan" posted a tweet containing the new logo Friday afternoon. Several Houston-area Academy Sports & Outdoors locations released a "limited quantity of shirts bearing the new logo," but the product was “removed and is no longer for sale.” The tweeted photo “displayed a dark-blue T-shirt and a large five-point star in two shades of orange, topped off by an equally large white capital ‘H.’” Smith wrote, “The image doesn’t just sound familiar: It is.” The logo is "highly similar to the dominant logo worn by Houston teams from 1965-1993.” It is “being rolled back out during an unprecedented time of change for the organization, which has recorded 213 combined losses the last two seasons and overhauled much of its staff.” Initial fan reaction “was mostly positive.” However, a "long-planned official launch party" this Friday at Minute Maid Park with scheduled appearances by Astros 2B Jose Altuve and '12 No. 1 overall draft pick Carlos Correa has "lost some of its pop” (HOUSTON CHRONICLE, 10/27).

SO SORRY
: Academy Sports & Outdoors CEO & President Rodney Faldyn in a statement said, “We express our apologies to Houston Astros fans, our partners at the Houston Astros ball club, along with major League Baseball for inadvertently releasing the new Astros t-shirts in limited quantity” (Academy). MLB Properties and MLBAM also apologized for the mistake, saying, "It is an error that should have been caught and an error we regret" (AP, 10/27).

SBJ Morning Buzzcast: April 23, 2024

Apple's soccer play continues? The Long's game; LPGA aims to leverage the media spotlight

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

NBC Olympics’ Molly Solomon, ESPN’s P.K. Subban, the Masters and more

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Molly Solomon, who will lead NBC’s production of the Olympics, and she shares what the network is are planning for Paris 2024. Later in the show, we hear from ESPN’s P.K. Subban as the Stanley Cup Playoffs get set to start this weekend. SBJ’s Josh Carpenter also joins the show to share his insights from this year’s Masters, while Karp dishes on how the WNBA Draft’s record-breaking viewership is setting the league up for a new stratosphere of numbers.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2012/10/29/Franchises/Astros.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2012/10/29/Franchises/Astros.aspx

CLOSE