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Marketing and Sponsorship

World Series Marketing Notes: Chevy Launches Comprehensive Activation Plan

MLB auto sponsor Chevrolet this weekend will light up the Palms Building, located across from Comerica Park, with a digital car-themed projection, part of a comprehensive activation plan for the company. Chevy also is sponsoring the World Series MVP trophy, the Roberto Clemente Award for community service to be presented Sunday, and an LED version of the Tiger's Old English 'D' logo to be illuminated on the towers of General Motors' HQs at Renaissance Center (Eric Fisher, SportsBusiness Journal).

KUNG FU STYLE: USA TODAY’s Lacques & Ortiz notes after Giants 3B Pablo Sandoval's three-home run performance in Game 1 of the World Series on Wednesday, “everyone wanted in on leveraging a piece of the Kung Fu Panda's historic night.” Panda hats, already a “common sight at home games, were again flying out of the team stores -- in black and white, but also orange and black, and pink, as well.” Mini stuffed pandas selling for $15 were “nestled next to official 2012 World Series stuffed animals,” and the panda was “clad in a Giants jersey with ‘Pandoval’ on the back” (USA TODAY, 10/26).

YO QUIERO: YAHOO SPORTS’ David Brown notes when Giants CF Angel Pagan stole second base in Thursday's Game 2, he “activated a Taco Bell promotion that will award a free Doritos Locos Taco to anyone who claims the prize at participating locations next Tuesday from 2 to 6 p.m.” Pagan after the game said, "Actually, bring [a taco] over here. I'm hungry right now" (SPORTS.YAHOO.com, 10/26). Within minutes of Pagan's steal, the chain and promotion held three different top 10 U.S. trending slots on Twitter (Fisher).

CAN YOU HEAR ME NOW? Research firm Joyce Julius & Associates found that AT&T as the naming-rights sponsor of the Giants' ballpark has amassed $39.1M of media exposure value thus far during MLB’s postseason, more than $10M ahead of its World Series counterpart, the Tigers’ Comerica Park. AT&T Park hosted six playoff games and was mentioned by name during 1,851 TV news and highlight programs from Oct. 5-Oct. 22. In addition, AT&T Park was referenced in 14,574 internet articles and 749 print news stories (JJ&A).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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