Source: Fox Has Sold 90% Of Super Bowl Ad Space ACS Launches New Nationwide Campaign Kris Bryant Signs Record Extension With Adidas Ovechkin Part Of Papa John's/Make-A-Wish Effort NHL, Apple In Late Stages Of Partnership Talks Michael Jordan Claims Big Legal Win In China Orioles Not Interested In Bautista Due To Likeability P&G's New Marketing Campaign Features Ronda Rousey Budget-Conscious Yanks Bring Back Closer Comcast Signs Sponsorship Deal With USOC
SBD/October 25, 2012/Marketing and Sponsorship
Tigers See Uptick In Merchandise Sales; MLB Looks To Crack Down On Counterfeiters
Published October 25, 2012
KEEPING IT REAL: MLB Properties Senior VP & General Counsel Ethan Orlinsky said that staff on the streets around Comerica Park and in local retail shops will be "on the lookout for counterfeit merchandise.” Orlinsky said, "We will be in the marketplace undercover working with local authorities. We ramp up our efforts (during the playoffs). Counterfeiters are trying to prey on the hot market." A St. Louis Post-Dispatch report prior to last year's World Series showed MLB has “seized more than 6 million nonlicensed products in the past decade as part of 5,000 raids or other enforcement actions.” Orlinsky said that T-shirts, caps and jerseys are the “most common counterfeit items produced and sold.” The gear, often “of inferior quality, is usually cheaply produced overseas.” Orlinsky estimated that Detroit will “see a few hundred items seized” (CRAINSDETROIT.com, 10/22).