Fiat Chrysler Airing Three Super Bowl Spots Big-Name Brands Go Regional For Super Bowl Super Bowl XLIX In-Game Ad Rundown Lynch's Beast Mode Apparel Line Taking Off EA Using New Ad Product To Tout Sponsors NBC Sells Out Of Super Bowl Ad Inventory P&G Brings Back "Like A Girl" For Super Bowl Pepsi Going All In On Super Bowl Lynch's Hat To Be Reviewed By NFL Reebok Rolling Out New Fitness Campaign
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SBD/October 25, 2012/Marketing and Sponsorship
Published October 25, 2012
RAIL SERVICE: WORLD TENNIS MAGAZINE's Justin Cohen noted Switzerland-based insurance company Nationale Suisse announced an extension of its sponsorship with tennis player Roger Federer, which began in ‘07 and is “more than just an ordinary advertising contract.” Federer in addition to appearing in TV, print and digital advertising campaigns, also has “lent his name to the Nationale Suisse locomotive, which has been transporting passengers around Switzerland for a year now.” Nationale Suisse for every kilometer traveled “makes a contribution to the Roger Federer Foundation which focuses most of its efforts on educational projects for children in Africa.” Financial terms of the extension were not disclosed (WORLDTENNISMAGAZINE.com, 10/24).
COURT REPORT: In Portland, Allan Brettman reported adidas “appears to have won the latest round in the legal tangle over Nike's contention that Adidas infringed on Nike's development of a super-lightweight running shoe.” The Nuremberg, Germany District Court yesterday said, "The granted injunction cannot be sustained. It is to be expected that on November 7, 2012, the Court will set aside its initial decision and decide in favour of adidas." Nike had “sought and obtained an injunction Aug. 28, alleging the adizero Primeknit was a copy of the Nike Flyknit” (OREGONLIVE.com, 10/24).