SB Advertisers Could Take More Measured Approach Yonex Begins Fines For Smashing Racquets Nike Shifts Approach To Sponsorship As NBA Evolves Mickelson Debuts Personal Logo On Apparel Costco-Branded Golf Balls A Hot Seller Falcons, Pats Sponsors Make Final Activation Push SHR Yet To Announce Anchor Sponsor For Bowyer Marketplace Roundup Target Makes Push Into Soccer With MLS Alibaba, IOC Reach 12-Year TOP Sponsorship
SBD/October 25, 2012/Marketing and Sponsorship
McIlroy's Expiring Clothing Contract With Oakley Opens Door For Nike Deal
Published October 25, 2012
THE BOY NEXT DOOR? In London, Peter Dixon writes neither McIlroy nor agent Conor Ridge is “giving credence to the speculation that the world No. 1 is ready to leave Titleist and Footjoy, who supply his clubs, balls and shoes, when the present contracts run out at the end of the year.” But “neither of them is denying it, either.” Dixon: “To all intents and purposes, it seems to be a done deal.” What McIlroy “does not have -- yet, perhaps -- is the other-worldly aura" of Woods or Michael Jordan. McIlroy, for “all his brilliance, will never have that.” Dixon: “Physically, and in looks, he is almost the boy next door. But perhaps that, in light of the fall from grace of [Lance] Armstrong and Woods, is exactly what Nike needs. All he has to do is keep on winning -- and winning big” (LONDON TIMES, 10/25).