The World Series is coming off a seven-game set for the Cardinals-Rangers series last year, which gave Fox a 10.0 average rating and 16.6 million viewers, up from an 8.4 rating and 14.3 million viewers for the Giants-Rangers five-game set in ’10. That ’10 matchup, along with the rain-affected ’08 Phillies-Rays matchup, has the mark of the lowest-rated World Series to date. The ‘08 World Series was the least-viewed, with an average of 13.6 million viewers. Last year’s seven-game Cardinals-Rangers set was also slightly behind the five-game ’12 Heat-Thunder NBA Finals on ABC (16.8 million viewers). The average cost of a 30-second spot during the World Series has been above the $400,000 mark since ’07. Over the past 20 years the median age of the World Series viewer has been trending upward, with the past two years having a median age above 52 (THE DAILY).
|
WORLD SERIES AUDIENCE TREND SINCE '94 STRIKE
|
|
YR
|
NET
|
GMS
|
RAT.
|
VIEWERS
(000)
|
TEAMS
|
30-SEC
SPOT
|
MEDIAN
AGE
|
|
'11
|
Fox
|
7
|
10.0
|
16,645
|
Cardinals-Rangers
|
$421,400
|
52.5
|
|
'10
|
Fox
|
5
|
8.4
|
14,268
|
Giants-Rangers
|
$447,000
|
52.6
|
|
'09
|
Fox
|
6
|
11.7
|
19,387
|
Yankees-Phillies
|
$456,900
|
49.9
|
|
'08
|
Fox
|
5
|
8.4
|
13,636
|
Phillies-Rays
|
$400,000
|
50.5
|
|
'07
|
Fox
|
4
|
10.6
|
17,123
|
Red Sox-Rockies
|
$425,000
|
49.7
|
|
'06
|
Fox
|
5
|
10.1
|
15,812
|
Cardinals-Tigers
|
$399,025
|
51.5
|
|
'05
|
Fox
|
4
|
11.1
|
17,162
|
White Sox-Astros
|
$395,000
|
49.8
|
|
'04
|
Fox
|
4
|
15.8
|
25,390
|
Red Sox-Cardinals
|
$375,000
|
48.4
|
|
'03
|
Fox
|
6
|
12.8
|
20,142
|
Marlins-Yankees
|
$298,983
|
48.3
|
|
'02
|
Fox
|
7
|
11.9
|
19,261
|
Angels-Giants
|
$278,571
|
48.0
|
|
'01
|
Fox
|
7
|
15.7
|
24,528
|
D'Backs-Yankees
|
$307,143
|
48.2
|
|
'00
|
Fox
|
5
|
12.4
|
18,081
|
Yankees-Mets
|
$350,000
|
46.1
|
|
'99
|
NBC
|
4
|
16.0
|
23,731
|
Yankees-Braves
|
$300,500
|
48.2
|
|
'98
|
Fox
|
4
|
14.1
|
20,340
|
Yankees-Padres
|
$300,000
|
46.4
|
|
'97
|
NBC
|
7
|
16.7
|
24,790
|
Marlins-Indians
|
$257,500
|
46.0
|
|
'96
|
Fox
|
6
|
17.4
|
25,220
|
Yankees-Braves
|
$300,000
|
45.6
|
|
'95
|
ABC
|
6
|
19.5
|
28,970
|
Braves-Indians
|
$248,300
|
45.9
|
