NASCAR HOF Sponsors Revenue Plummets NBC Sells Out Of Super Bowl Ad Inventory P&G Brings Back "Like A Girl" For Super Bowl Pepsi Going All In On Super Bowl Lynch's Hat To Be Reviewed By NFL Reebok Rolling Out New Fitness Campaign Becks Reflects On Career As Product Endorser Bubba Wallace Turns To Maverick Carter GoDaddy Pulls Super Bowl Puppy Spot Sprint Joins Roster Of NBC Super Bowl Advertisers
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SBD/October 24, 2012/Marketing and Sponsorship
Source: PepsiCo Reducing NASCAR Spend; Hendrick Shops Multi-Race Deal For Dale Jr.
Published October 24, 2012
READY TO RETURN: In Charlotte, Jim Utter reports Earnhardt, who had been "sidelined two weeks [after] suffering lingering effects from a pair of concussions, has been medically cleared for competition." Charlotte neurosurgeon Dr. Jerry Petty said, "Dale Jr. has done everything asked of him. He hasn’t had a headache since Oct. 12, and we have not been able to provoke any symptoms since that time." Earnhardt had a "final neurological evaluation Tuesday morning in Charlotte" (CHARLOTTE OBSERVER, 10/24).