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SBD/October 23, 2012/Research and Ratings
Sports Execs Feel Overall Sponsorship Spend Will Rise Over The Next Year
Published October 23, 2012
A majority of execs feel that the overall sponsorship spend in sports over the next 12 months will be up compared to the previous year, according to results of a Turnkey Sports Poll conducted in September. Forty-six percent of sports execs felt the spend would be up less than 5%, while 25% of respondents said the overall spend would be up more than 5%. Another 14% felt there would be no change, while a combined 13% felt there would be some sort of decline (Turnkey Sports Poll).
|
Compared to the previous 12 months, what are your expectations
for the overall sponsorship spend in sports in the next 12 months? |
|
| RESPONSE |
%
|
| Up less than 5% |
46%
|
| Up more than 5% |
25%
|
| No change |
14%
|
| Down less than 5% |
9%
|
| Down more than 5% |
4%
|
| Not sure/No response |
1%
|
