22 Twitter Roc Nation To Represent Geno Smith Sports Business Awards Honor Reinsdorf At Bat App Hits 6 Million Downloads TaylorMade Distances Itself From Garcia NYC FC Names Reyna Dir Of Football AAC Incumbents Get 60% Of Realignment Funds NYC FC Owners Still Hopeful On Queens Stadium NYC FC Key To Building Man City Brand
Sections
SBD/October 23, 2012/Research and Ratings
Print All-
Sports Execs Feel Overall Sponsorship Spend Will Rise Over The Next Year
A majority of execs feel that the overall sponsorship spend in sports over the next 12 months will be up compared to the previous year, according to results of a Turnkey Sports Poll conducted in September. Forty-six percent of sports execs felt the spend would be up less than 5%, while 25% of respondents said the overall spend would be up more than 5%. Another 14% felt there would be no change, while a combined 13% felt there would be some sort of decline (Turnkey Sports Poll).
Compared to the previous 12 months, what are your expectations
for the overall sponsorship spend in sports in the next 12 months?RESPONSE %Up less than 5% 46%Up more than 5% 25%No change 14%Down less than 5% 9%Down more than 5% 4%Not sure/No response 1%
