Arizona State Debuts New Adidas FB Uniforms Fresno State Partnering With Nike For Redesign Rahal To Sport Ohio State-Themed Helmet Ticketing Co. Debuts New Program For Three Teams Brands Activating At U.S. Open Of Surfing Six-Year-Old Skateboard Prodigy Racks Up Sponsors Bridgestone, NHL Renew Sponsor Deal SHR Talking To Multiple Sponsors For Danica NBA Signs Marriott For International Games Dolphins Rookie Parker Racking Up Endorsements
SBD/October 23, 2012/Marketing and Sponsorship
Rutgers' Nike-Designed "Medieval" Uniforms Selling Well Despite Mixed Reviews
Published October 23, 2012
THUMBS UP, THUMBS DOWN: YAHOO SPORTS’ Graham Watson noted several college teams “debuted new uniforms and helmets on Saturday, and some were good, some were bad and some were downright ugly.” Boise State’s matte black helmets “looked even better in action.” But “awesome as the helmets are, the uniforms are just OK.” Watson: “Nothing wrong with them really, but the helmet is so fantastic that it needed a fantastic uniform to go with it.” Northwestern’s Wildcat helmet "is lame.” The school’s “N” logo is “a staple; it’s what is associated with the team.” Watson: “I appreciate the desire to branch out, but this was not the way to go.” Michigan State’s chrome helmets “were a fail.” The helmets “weren't really Michigan State colors (the green seemed off) and in a rivalry game, they took away from the history of the competition” (SPORTS.YAHOO.com, 10/20).