ESPN Negotiates Out-Of-Home TV Deals Under Armour Providing UAB Apparel Philly Retailers Cash In On Wentz' Hot Start Mondelez Signs New Sponsorship With USOC Nike's LeBron, Durant Shoes Sales Sagging Infiniti To Sponsor Braves At SunTrust Park Under Armour's Newton Ad Becomes Game Dustin Johnson Re-Ups With Adidas For Apparel Marketplace Roundup Dr. J Sells Rights To Name, Image
SBD/October 23, 2012/Marketing and Sponsorship
Rutgers' Nike-Designed "Medieval" Uniforms Selling Well Despite Mixed Reviews
Published October 23, 2012
THUMBS UP, THUMBS DOWN: YAHOO SPORTS’ Graham Watson noted several college teams “debuted new uniforms and helmets on Saturday, and some were good, some were bad and some were downright ugly.” Boise State’s matte black helmets “looked even better in action.” But “awesome as the helmets are, the uniforms are just OK.” Watson: “Nothing wrong with them really, but the helmet is so fantastic that it needed a fantastic uniform to go with it.” Northwestern’s Wildcat helmet "is lame.” The school’s “N” logo is “a staple; it’s what is associated with the team.” Watson: “I appreciate the desire to branch out, but this was not the way to go.” Michigan State’s chrome helmets “were a fail.” The helmets “weren't really Michigan State colors (the green seemed off) and in a rivalry game, they took away from the history of the competition” (SPORTS.YAHOO.com, 10/20).