Menu
Marketing and Sponsorship

NBA Integrating Its "Big" Ad Campaign With Ticket, Merchandising Efforts

The NBA is "rolling out a series of television commercials to promote the coming season that builds on the league's established 'Big' advertising platform," according to John Lombardo of SPORTSBUSINESS JOURNAL. New for the league this season is "the integration of the 'Big' campaign with ticket, merchandise and other retail efforts." The first of such spots "will promote the NBA Store, with other spots to be rolled out after the season begins." The creative for "those ticket and retail-related commercials has not yet been completed." League partner Kia also will "use the 'Big' theme as part of a 30-second spot promoting its sponsorship of the official NBA season-opening platform: Kia NBA Tip-Off '12." NBA TV will "use 'Big' for its 'Big Shots' 30-second spot featuring" Lakers G Kobe Bryant "talking about taking dramatic shots." The spot also will "feature footage" of Heat F LeBron James and Thunder F Kevin Durant, "among others." The ads were scheduled to "debut this past weekend and run through Dec. 10 on NBA TV." At that point, the league "will roll out another series of spots tied to its Christmas Day games" (SPORTSBUSINESS JOURNAL, 10/22 issue). MARKETING DAILY's Karl Greenberg noted the NBA also is "rolling out a youth initiative called NBA Hoop Troop, which will include a cast of five characters called 'The Hoop Troop'" (MEDIAPOST.com, 10/19).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2012/10/23/Marketing-and-Sponsorship/NBA-Big.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2012/10/23/Marketing-and-Sponsorship/NBA-Big.aspx

CLOSE