Hyundai Will Use Celebs In Super Bowl Ad Nissan To Sponsor Vignettes On FoxSports.com Intel Inks Unique Kit Deal With FC Barcelona Pirates' McCutchen Has Rising Marketing Power iON Hopes Dew Tour Sponsorship Raises Profile Cam Newton Enjoying Foray Into Fashion Manning's No. 18 Top In Jersey Sales Marketplace Roundup N.Y. Stores Planning Super Bowl Themes, Promotions Dow Chemical To Sponsor Dillon's No. 3 Cup Car
SBD/October 23, 2012/Marketing and Sponsorship
Published October 23, 2012
I WORK OUT: Supplement company FRS today announced a national promotion starring Jets QB Tim Tebow that will kick off later this month. The brand's "Time with Tebow" effort will include three elements. Commemorative limited-edition packaging will roll out at U.S. retail locations and online at FRS.com. A national sweepstakes will include a grand-prize trip to spend time with Tebow. Also, there will be coupons for free bottles and cans of FRS. Tebow has endorsed the brand since '10 (FRS).
FIFTY SHADES OF PINK: CBS Sports Network’s Doug Gottlieb said Nuggets F Andre Iguodala said he may wear pink sneakers through the rest of Breast Cancer Awareness Month, but Gottlieb noted the sneakers are “foamposites, which I feel like they’re heavy like boots." He said he likes the NFL’s pink gear the players are wearing but Iguodala’s shoes “seems like a little bit duller pink." Gottlieb: "I like the bright pink. If you’re going to say Breast Cancer Awareness Month, say it with pride” (“Lead Off,” CBS Sports Network, 10/22).
MEME SHIRT: In DC, Sarah Kogod reported adidas has created a T-shirt “commemorating the act of Griffining.” The shirt depicting Redskins QB Robert Griffin III’s onfield celebration “can be yours for $22 plus shipping.” Fan-made T-shirts “have been circulating since the original act of Griffining” during the Redskins-Saints game on Sept. 9. But this shirt “has the adidas logo, which makes it all the more RGIII” (WASHINGTONPOST.com, 10/22).