SBD/October 23, 2012/Marketing and Sponsorship

Marketplace Roundup

Aon's deal includes signage and hospitality at Sunday’s NFL game in London
Aon, which amped up its visibility with a jersey sponsorship of EPL club Manchester United over the past two years, has added some American football to its sponsorship portfolio. With the annual NFL game in London being staged this weekend, Aon has taken a sponsorship of the contest. Included in the one-year deal is signage and hospitality in and around Sunday’s game at Wembley Stadium between the Patriots and Rams. Aon moved its corporate HQs to London earlier this year, and the company will activate with a series of football clinics for employees and business partners. The clinics will include retired NFLers. Aon’s presence in the U.K. includes 24 offices and more than 6,000 employees (Terry Lefton, THE DAILY).

I WORK OUT: Supplement company FRS today announced a national promotion starring Jets QB Tim Tebow that will kick off later this month. The brand's "Time with Tebow" effort will include three elements. Commemorative limited-edition packaging will roll out at U.S. retail locations and online at FRS.com. A national sweepstakes will include a grand-prize trip to spend time with Tebow. Also, there will be coupons for free bottles and cans of FRS. Tebow has endorsed the brand since '10 (FRS).

FIFTY SHADES OF PINK: CBS Sports Network’s Doug Gottlieb said Nuggets F Andre Iguodala said he may wear pink sneakers through the rest of Breast Cancer Awareness Month, but Gottlieb noted the sneakers are “foamposites, which I feel like they’re heavy like boots." He said he likes the NFL’s pink gear the players are wearing but Iguodala’s shoes “seems like a little bit duller pink." Gottlieb: "I like the bright pink. If you’re going to say Breast Cancer Awareness Month, say it with pride” (“Lead Off,” CBS Sports Network, 10/22).

MEME SHIRT: In DC, Sarah Kogod reported adidas has created a T-shirt “commemorating the act of Griffining.” The shirt depicting Redskins QB Robert Griffin III’s onfield celebration “can be yours for $22 plus shipping.” Fan-made T-shirts “have been circulating since the original act of Griffining” during the Redskins-Saints game on Sept. 9. But this shirt “has the adidas logo, which makes it all the more RGIII” (WASHINGTONPOST.com, 10/22).
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