Volvo To Title Sponsor Charleston WTA Event Ole Miss, Nike Extend Apparel Deal Coke Zero Rolling Out Ads Around CFB USATF's Nike Rule Relaxed At Worlds Marketplace Roundup Grand Slam Quest Brings New U.S. Open Advertisers Luck Getting More Comfortable With Endorsements Saints OK With Mercedes-Benz' Falcons Move Arizona To Only Take In $500K From Nike Extension Marketplace Roundup
SBD/October 23, 2012/Marketing and Sponsorship
Published October 23, 2012
I WORK OUT: Supplement company FRS today announced a national promotion starring Jets QB Tim Tebow that will kick off later this month. The brand's "Time with Tebow" effort will include three elements. Commemorative limited-edition packaging will roll out at U.S. retail locations and online at FRS.com. A national sweepstakes will include a grand-prize trip to spend time with Tebow. Also, there will be coupons for free bottles and cans of FRS. Tebow has endorsed the brand since '10 (FRS).
FIFTY SHADES OF PINK: CBS Sports Network’s Doug Gottlieb said Nuggets F Andre Iguodala said he may wear pink sneakers through the rest of Breast Cancer Awareness Month, but Gottlieb noted the sneakers are “foamposites, which I feel like they’re heavy like boots." He said he likes the NFL’s pink gear the players are wearing but Iguodala’s shoes “seems like a little bit duller pink." Gottlieb: "I like the bright pink. If you’re going to say Breast Cancer Awareness Month, say it with pride” (“Lead Off,” CBS Sports Network, 10/22).
MEME SHIRT: In DC, Sarah Kogod reported adidas has created a T-shirt “commemorating the act of Griffining.” The shirt depicting Redskins QB Robert Griffin III’s onfield celebration “can be yours for $22 plus shipping.” Fan-made T-shirts “have been circulating since the original act of Griffining” during the Redskins-Saints game on Sept. 9. But this shirt “has the adidas logo, which makes it all the more RGIII” (WASHINGTONPOST.com, 10/22).