MMF: Autosports And The Fan Experience MMF: Ways To Attract A New Audience MMF: NHRA Seen As More Of A Business Now MMF: Compelling Digital Content A Necessity MMF: IndyCar Eyeing New Territories MMF: Daytona Rising Key To Drawing More Fans IndyCar Series Shifts May Programming To ABC MMF: Johnson Reflects On Early Days Of His Brand SB XLVIII To Be Most Expensive Ever Attendance Drops For Bills In Toronto Series
SBD/October 23, 2012/Events and Attractions
Hunter-Reay Says Ft. Lauderdale IndyCar Race Can Happen By Fall Of '13
Published October 23, 2012
TIME TO ACT: The AP’s Jenna Fryer wrote IndyCar “should not be sold to founder Tony George,” but “if there is a buyer out there willing to step in and put an end to the drama and put the focus instead on growth, stability and IndyCar's strong on-track product, then by all means, open the bidding.” Fryer: “Something has got to give in IndyCar. Now. Before it's too late for the series to ever get any solid footing in this country again.” If IndyCar “doesn't get its act together quickly, the series could be in serious danger of becoming irrelevant when it comes to advertising and sponsorship dollars, the money that fuels the sport” (AP, 10/22).