SBD/October 22, 2012/Media
Bleacher Report Sees Double The Normal Use Of Mobile App Due To MLB Playoff Promos
Published October 22, 2012
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Bleacher Report has seen a doubling in the average daily installations of its Team Stream mobile application since heavy on-air promotion of the app began running during TBS' coverage of the MLB postseason. Turner purchased Bleacher Report in August, and following some initial promotion of the site and app during the PGA Championship, the baseball playoffs represent the network's first major public push behind Team Stream. Since the beginning of October, during which TBS covered the MLB Wild Card Games, all but two games of the LDS and the four-game ALCS, Bleacher Report has averaged about 20,000 daily installations of Team Stream. The figure is roughly twice Bleacher Report's pre-postseason installation daily average for the app, and total installations of Team Stream have now surpassed 2 million. Team Stream offers customized, team-specific news feeds with real-time alerts. Within the Team Stream app, activations of baseball-related news feeds have increased 140%. "The impact has really been phenomenal," said Bleacher Report CEO Brian Grey. "It’s been a very collaborative effort. Turner said right at the outset they were going to get behind this in a big way, and that’s exactly what happened. We're now looking to similar executions for the upcoming NBA season and March Madness next spring."
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