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Marketing and Sponsorship

Camera Company Ion Makes Action Sports Play With Athlete Deals, Dew Tour Sponsorship

Ion, a new video camera company and a competitor of GoPro, has signed a handful of snowboarders and skiers to endorsement deals. The company signed agreements with snowboarders Eric Jackson and Eero Ettala, as well as Bronze-medal winning U.S. snowboarder Scotty Lago. It also signed an endorsement deal with freeskier Nick Goepper. Ion is the title sponsor of the December Dew Tour event in Breckenridge, Colo. The company made its debut as a Dew Tour sponsor during last weekend’s competition at the Toyota City Championships in S.F. Its camera was used to shoot some footage of the event and that footage was branded and integrated into broadcasts on NBC and NBC Sports Network. Ion wants to capture 20% of the global action camera business, which sells 8 million units worldwide. Ion Founder, CEO & Managing Dir Giovanni Tomaselli said, “Breckenridge is when people are going to know who we really are.”

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On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

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SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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