SBD/October 22, 2012/Marketing and Sponsorship

WNBA Fever Ink Deal To Feature Finish Line Logo On Team Jerseys In '13

Fever's deal marks WNBA's sixth franchise to secure jersey sponsorship
Pacers Sports & Entertainment and the WNBA-champion Fever on Friday announced a deal with Finish Line to feature the retailer's logo on Fever jerseys beginning with the ’13 season. Finish Line will be included in Fever TV broadcasts and team merchandise, advertising and signage at Bankers Life Fieldhouse. Finish Line will also receive in-game advertising as part of the Pacers and Fever radio networks, as well as web links on the Fever and Bankers Life Fieldhouse websites (Pacers Sports & Entertainment). In Indianapolis, David Woods reported the Fever become the “sixth team in the WNBA to have a jersey sponsorship,” joining the Mercury, Sparks, Storm, Liberty and Mystics (INDIANAPOLIS STAR, 10/20).
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