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SBD/October 22, 2012/Franchises
Blazers Launch "New Team, New Dream" Marketing Campaign; Sellout Streak In Jeopardy
Published October 22, 2012
START SPREADING THE NEWS: SportsNet N.Y.'s Brian Custer noted the Knicks "have released a new TV and radio ad campaign and they're taking swipes at the Nets." In the spots, Knicks Fs Carmelo Anthony and Amar'e Stoudemire "both talk about how the Garden is the real home for New York basketball and how the Knicks are the only team with New York history." SportsNet N.Y.'s Marc Malusis said the Knicks "should be worried about the Nets" because it is "not like the Knicks have lit this city on fire, winning NBA title after NBA title." The Nets are "coming to town, they have a good team and they're battling for the basketball fan of this city. They should feel threatened." SportsNet N.Y.'s Eamon McAnaney said, "If you're selling tickets and you're looking at the bottom line, yes you should be concerned. But the Knicks are still the Knicks. This isn't going to happen overnight where the Nets are going to take over the town because I still think that the Knicks are a better team. Yes, it'll hurt TV ratings and merchandise sales but I still think that the Knicks are the team in this town, this area" ("The Wheelhouse," SportsNet N.Y., 10/17).