Published October 22, 2012
Sports facilities continue to find innovative ways to improve the fan experience and keep pace with the changing demands of patrons and partners. Changes have ranged from a major makeover of a club area, to a simple tweak to a food and beverage menu, to a new way to integrate a sponsor into the building. With so many venues taking a hard look at what they have to offer, what moves have gained traction and can serve as models for the rest of the industry?
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