SBD/October 19, 2012/Marketing and Sponsorship

Aerosmith, Lenny Kravitz The Latest Musicians To Participate In Pepsi NFL Anthems

Pepsi on Friday unveiled two more musical acts as part of its campaign to have rock stars write anthems for seven NFL teams. Aerosmith has released an anthem titled “Legendary Child -- Patriots Anthem” for the Patriots, and Lenny Kravitz is releasing “Like A Jet” for the Jets. The two teams play each other Sunday. The ad campaign for the anthems will start during their game, with TV spots featuring the anthems to air during the broadcast. Ads featuring the other anthems will roll out in additional markets and air throughout the remainder of the NFL regular season. Jets QB Mark Sanchez, Patriots LB Jerod Mayo, Lions QB Matthew Stafford, Cowboys RB DeMarco Murray, Raiders RB Darren McFadden, Giants WR Victor Cruz and Steelers LB LaMarr Woodley are part of the Pepsi ad campaign. The new anthems are available for free download at www.PepsiAnthems.com. Other anthems that were released in August were created by Kid Rock (Lions), Kelly Clarkson (Cowboys), Ice Cube (Raiders), Travie McCoy (Giants), as well as a Wiz Khalifa remix of “Black and Yellow” (Steelers). Pepsi is an NFL sponsor and for the first time will sponsor the Super Bowl halftime show.
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