Menu
Marketing and Sponsorship

Aerosmith, Lenny Kravitz The Latest Musicians To Participate In Pepsi NFL Anthems

Pepsi on Friday unveiled two more musical acts as part of its campaign to have rock stars write anthems for seven NFL teams. Aerosmith has released an anthem titled “Legendary Child -- Patriots Anthem” for the Patriots, and Lenny Kravitz is releasing “Like A Jet” for the Jets. The two teams play each other Sunday. The ad campaign for the anthems will start during their game, with TV spots featuring the anthems to air during the broadcast. Ads featuring the other anthems will roll out in additional markets and air throughout the remainder of the NFL regular season. Jets QB Mark Sanchez, Patriots LB Jerod Mayo, Lions QB Matthew Stafford, Cowboys RB DeMarco Murray, Raiders RB Darren McFadden, Giants WR Victor Cruz and Steelers LB LaMarr Woodley are part of the Pepsi ad campaign. The new anthems are available for free download at www.PepsiAnthems.com. Other anthems that were released in August were created by Kid Rock (Lions), Kelly Clarkson (Cowboys), Ice Cube (Raiders), Travie McCoy (Giants), as well as a Wiz Khalifa remix of “Black and Yellow” (Steelers). Pepsi is an NFL sponsor and for the first time will sponsor the Super Bowl halftime show.

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2012/10/19/Marketing-and-Sponsorship/Pepsi.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2012/10/19/Marketing-and-Sponsorship/Pepsi.aspx

CLOSE