SBD/October 19, 2012/Marketing and Sponsorship

Colts Making ChuckStrong Bracelets Available For Sale Online, At Team Retail Outlets

The Colts on Friday will begin selling $2 orange ChuckStrong bracelets "through Colts Pro Shops at Circle Centre Mall and Lucas Oil Stadium" to raise money for leukemia research, according to Anthony Schoettle of the INDIANAPOLIS BUSINESS JOURNAL. The team began the ChuckStrong initiative after learning earlier this month coach Chuck Pagano has been diagnosed with leukemia. Indianapolis-based MainGate, which manages the Colts' merchandise operations, "hopes to have the items on sale online" Friday afternoon. The proceeds of the bracelet sales will benefit the Indiana Univ. Health Simon Cancer Center. MainGate "has made an initial batch of 10,000 wrist bands, and company officials think those could sell out quickly." More than 7,700 ChuckStrong T-shirts "have been sold, and Colts officials said more are being made as demand continues to be brisk." Sales of the shirts has brought in more than $125,000. MainGate is "making all the ChuckStrong items at cost for the Colts" (IBJ.com, 10/18).
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