SBD/October 19, 2012/Franchises

Toronto FC Will Lower Season-Ticket Prices For 90% Of Seats At BMO Field

Ninety percent of Toronto FC season-ticket holders will get a 20% rollback in '13
Toronto FC, which currently has an MLS-worst 5-20-7 record, is “rolling back” season-ticket prices to ‘07 inaugural season levels in a “bid to prevent season ticket-holders from abandoning ship,” according to Neil Davidson of the CP. Toronto FC parent company MLSE President & COO Tom Anselmi said, “We’ve let them (the fans) down in the quality of the product. ... If I’m a TFC fan, I’m upset, I get that.” He added that 90% of the season-ticket holders will “get a 20 per cent rollback and 40 per cent will see a 45 per cent reduction.” The top season-ticket price for stadium seating at BMO Field will drop to $1,007 (all figures Canadian) in '13 from $1,292 this year. The lowest price for a season ticket “will be $190, compared to $361 in 2012.” The top season-ticket price “for a premium seat -- those who sit on the field behind the advertising hoardings -- drops to $2,850 from $3,515.” Single-seat prices “will remain unchanged for the third year.” Anselmi acknowledged that the team’s ticket prices “remain near the top of MLS teams.” There are 17 home games in the season and “thanks to an increasingly irate fan base, there have been lots of empty seats recently.” Toronto currently has 15,800 season-ticket holders and the club’s renewal rate “last year was 85 per cent, down a point.” In addition, the waiting list for season tickets “has dropped” (CP, 10/18).
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